Christina Rothwell, MBA

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Christina Rothwell, MBA

Christina Rothwell, MBAChristina Rothwell, MBAChristina Rothwell, MBA
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TSC Auto Motives

RESULTS

  • 20 vehicles sold
  • +11% Hyundia Genesis brand awareness. 
  • +64% likelihood to buy.
  • Campaign won GOLD in "Best Products & Services" at the Media Innovation Awards.

Campaign Objective

Drive brand awareness and sales for the Hyundai Genesis vehicle with a new shopping experience. 

Role

Led creative brief, media plan, campaign development and launch. 

Supported with over 60 pieces of creative.

Creative Concept

Inspire, engage and empower women to reimagine the car shopping experience in a comfortable and elevated way that appeal to them.

Deliverables

Show package (name, logo, broadcast assets), :30 tv promo spot, :15 snipes and social videos to tease show, email, Facebook post, Instagram story, web landing page.

TSC Auto Motives Case Study

Check out this case study that won us 

Gold for "Products & Services" at the 

Media Innovation Awards.

Christina Rothwell

Oakville, Ontario, Canada

Copyright © 2023 Christina Rothwell - All Rights Reserved.

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