Today Will Surprise You - TSC Rebrand
Results
- +5 pts for "brands I love"
- +3pts for "brand consideration"
- Commercial won Silver in Motion Graphics & Design at the Telly Awards.
Objective
Today Will Surprise You was the launch campaign that rebranded The Shopping Channel to TSC. Our goal was to increase brand awareness and elevate brand perception.
Role
Key marketing contact managing end-to-end campaign development, including creative briefing, go-to-market planning, photoshoot, creative approval and launch.
Deliverables
New logo, TV promo spot, radio spot, bumpers, OOH ads, social media assets, broadcast package.
Photo Gallery
