Spring back in style

• $20M Revenue
• +11% Customers YoY

Drive sales for fashion and jewellery categories by highlighting new arrivals in spring (2 month event).

Oversaw photoshoot and managed campaign from creative briefing and media planning to launch, while ensuring campaign is on-brand.

Fresh and authentic fashion that customers can feel good about buying, using sunlight and shadows to highlight trends (prints and bold spring colours).

Broadcast :30 promo spot, Facebook post, Instagram stories, weekly emails, affiliate ads, and 

web landing page.