Dyson 24 hour event

Results

$3.3M Revenue
+32% vs Target

Objective

Drive awareness and demand for Dyson assortment during the gift giving period (1 day event).

Role

Acted as key liaison with client, led marketing strategy, brief, media planning and creative development.

Creative Concept

Inspire customers to give the gift of Dyson this holiday season.

Deliverables

Broadcast :30 promo spot, :15 snipes teasing event, Facebook carousel, Facebook post, Instagram story, email, affiliate ads, web landing page.