BLack Friday Cyber Monday

Results

$12M Revenue
10K Customers

Objective

Drive sales for Black Friday/Cyber Monday weekend (4 day event)

Role

Led marketing strategy and oversaw project management from creative brief and media planning to campaign launch.

Creative Concept

Strong save story to incent customers to shop the best Black Friday/Cyber Monday deals, featuring electronics & home products.

Deliverables

Radio spot, Broadcast :30 promo spot, Google display ads, YouTube videos & bumpers, Facebook & Instagram newsfeed stories, email, affiliate ads, web landing page.